"Fun is at the core of how I like to do business" - Richard Branson

Catherine Lawrence enjoys a good laugh with rebel billionaire Richard Branson on his visit to Toronto to launch Virgin Mobile. Branson's whole philosophy of doing business rests on his sense of fun, and in his book Losing My Virginity he says: "More than any other element, fun is the secret of Virgin's success. I am aware that the idea of business being fun and creative goes right against the grain of convention."